Think in systems.
The board, the firmware and the app are parts of one product. Their decisions should be made together.
PhysicalHardware
BehaviorFirmware
ConnectionPlatform
IntelligenceMood Logic
ENGINEERED AS ONE
INSIDE MOOD LAB
Built from
the inside out.
We make devices smart. That means engineering the physical product, the behavior inside it and the experience around it as one connected whole.
WHO WE ARE
Who are we?
A technology company with one job: make your device smart — and keep it affordable.
A full-stack team of 20+ engineers across hardware, firmware, platform and AI, led by industry experts with years of experience. Four disciplines under one roof. Two devices built to prove it.
OUR POINT OF VIEW
A device shouldn’t become a mystery the moment it leaves the factory.
It should have an identity, help its owner understand it, and keep the connection alive.
Make it understandable.
Verification, control and feedback should tell a clear story to the person holding the device.
Build to learn.
A product in the field can inform what comes next. Useful insight starts with a connected foundation.
ONE COMPANY · FOUR DISCIPLINES
Four disciplines,
one integrated stack.
We engineer hardware, firmware, the platform and the Mood Logic AI engine — and hand that whole foundation to brands and manufacturers.
Explore the foundationARCHITECTURE ILLUSTRATION
01Hardware
02Firmware
03Platform
04Mood Logic
01HardwareThe physical product
SERIOUSLY SMART · SIMPLY AFFORDABLE
Smart used to be
a premium feature.
We think it should be
a standard one.
Intelligence only matters if it reaches the devices people actually buy.
PROOF OF CONCEPTS
We don't just license it.
We build with it.
Moodi
A slim, stackable device line: the full engine in a pen-sized body.
Fusiq
A larger-format device built on the same engine — same firmware, same platform, same app.
WHERE DO YOU FIT IN?
PROPRIETARY TECHNOLOGY