ONE CONNECTED WORLD
Arena home app capture
9:41

Live Stream

Sam, a fictional adult hostSam

A shared room, in real time.

Rio, a fictional adult participantAlex, a fictional adult participantLuna, a fictional adult participant
Me level-up app capture

PLAYGROUND · FIX 05

A world
to return to.

Arena · Live · Me. Breath-controlled games, live rooms and a personal hub that give people a reason to open the app every day.

THE PROBLEM · 05

Forgettable
and disposable.

Used, tossed, replaced by whoever is cheapest next time. No reason to come back to you.

Forgotten generic devices — editorial illustration.
Nothing about the device asks to be picked up again — so nothing about your brand does either.

PLAYGROUND / CONNECTED PLAY

Your device.
The game controller.

Physical input meets digital play. A connected experience you can control, see and feel.

MOOD LAB / PLAY LAB
Mood Lab connected device

Breath as input. One airflow stream travels vertically from the base to the top of the device; a sensor signal becomes an input the game can respond to.

Device ↔︎ Game

A sensor signal becomes an input the game can respond to.

A NEW WAY TO PLAY

More fun.
Not more inhaling.

Revolutionary Dry-Puff turns airflow into game input. The sensor responds. The tank stays unheated.

Airflow on. Heating off.

Dry-Puff activates only the airflow sensor, without heating the tank. An input for play, without a heated puff.

More fun doesn’t mean more inhaling. Games never encourage you to inhale more.

DEVICE → GAMEDRY-PUFF
Connected Dual device with one physical button
Airflow sensor Heating off
INPUT
✓

ARENA

Eighteen games.
Three rooms.

Games you play with your breath, rooms you share with friends, a profile that grows with you.

Balloon PopArcade
All game names

Arcade

Quick rounds, played with a breath or a button.

Fortune

Games of luck, played for coins you can only earn.

Stage

Play in front of a room.

Coins are earned through play — never bought, sold or exchanged. Nothing in the Playground rewards using a device more.

GAME
Balloon Pop app screen
Balloon Pop
ROOM
Full Arcade app screen

TWO WAYS TO CONNECT

A room to share.
A person to meet.

Live Stream

A shared room, in real time.

Vibe Talk

Matching, conversation and games.

9:41▰

Discover

Find a room. Find your people.

Your profile, RioYOU
Try something newDROP IN
Stay a little longerLIVE NOW

9:41▰
Vibe Talk ✧
Rio, a fictional adult Vibe Talk participantYOU
Jamie, a fictional adult Vibe Talk participantJAMIE
WILD WEST DUELROUND 01
YOU 0:0 JAMIE
Two players.
One quick draw.
YOUR NEXT SHARED MOMENT
VIBE TALK

Matching

Finding a connection.

⌘◌Live◉

YOUR PERSONAL HUB

A profile that
grows with you.

Your devices, games and connections, together.

YOUR PERSONAL HUB
9:41▰
You

Alex Morgan

@alexmorgan

EXPLORER II
18Games
24Friends
7Badges
Your journey740 / 1,000 XP

A little closer to your next chapter.

Badge collectionView all ›
✦First move◎ConnectedϟOn a roll

A collected device is a kept device.

FOR YOUR BRAND

A reason to open the app.
Every day.

The device is the controller. Dual device design beside a phone.
  1. 01

    Your device is the controller — so your brand is in the player's hand every time they play.

  2. 02

    People keep what they play with.

  3. 03

    Play is social. One owner brings the next.

  4. 04

    It comes with the engine. There is no game studio for you to build.

A whole world of play your customers get — and you never have to build.

KEEP EXPLORING

The next connection.

Analytics

MOOD LAB

Let's make your
devices smart.

MOOD LAB / PROTOTYPE

Privacy

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